We believe change starts with attention. Where you direct your focus shapes your life. But in a world drowning in noise, clarity is hard to find. That's why we exist.
We started Gotta because we were tired of seeing smart, motivated people stay stuck.
Not because they lacked information—because they lacked clarity. They had too many options, too many voices, too many directions pulling them in different ways.
Traditional coaching helps, but it's expensive, hard to access, and often lacks the structure people need to see patterns over time. AI tools are cheap and accessible, but they lack empathy and real accountability.
We built Gotta to combine the best of both: human wisdom meets intelligent systems.
A place where you can get matched with a coach who actually gets you, have real conversations, and let AI track the patterns you can't see alone. Coaching that gets smarter the more you use it.
These principles guide everything we build, from our AI systems to how we match coaches with clients.
Attention is the foundation of transformation
Clarity isn't found, it's built
Momentum compounds when you have structure and support
AI can track patterns humans miss, but humans understand context AI can't
The best coaching relationship is one that challenges and supports in equal measure
How we show up, make decisions, and treat our community.
Everything we build starts with one question: Does this help someone see themselves more clearly? No fluff, no noise—just what works.
Technology amplifies human wisdom, it doesn't replace it. The best outcomes happen when empathy meets intelligence.
We iterate, test, and learn in public. Some experiments fail, but that's how we discover what actually helps people transform.
We meet you where you are, but we won't let you stay stuck. Compassion and accountability go hand in hand.
Gotta is built by a small team obsessed with attention, clarity, and transformation. We're designers, engineers, coaches, and thinkers who believe technology should serve human growth—not replace it.
We're also building in public. Some experiments work, some don't. But we're committed to transparency and learning as we go.
If you're a coach interested in joining our network, or if you want to contribute to what we're building, we'd love to hear from you.
Take the quiz, get matched with a coach, and start building clarity that compounds.
Start your journey